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Direct Approach with Wayne Moorehead


Oct 23, 2025

Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's framework offers a roadmap for leveraging our industry's unique strengths in an AI-driven world.