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Direct Approach with Wayne Moorehead


Nov 7, 2024

On the latest episode of Direct Approach Wayne welcomes special guests and industry legends Al Bala and Alex Hoffman to the show for an in depth look at what it takes to build meaningful connections and thrive in Hispanic and Latino regions. With a proven track record in international markets, both Al and Alex offer invaluable insights on cultural understanding, product adaptation, role of technology and more for success in these markets.