Jan 16, 2025
In the latest Direct Approach podcast, Wayne talks with Susannah Schofield, OBE, Director General of the DSA UK and Ireland. Susannah shares her bold vision for the future of direct selling, highlighting the power of proactive change, personalization and collaboration. From spearheading a transformative rebrand to leveraging technology and AI, she provides insights on how the industry can adapt, innovate and thrive.