Bonus Episode: Amber Olson Rourke on How to Break Through a Trust Recession

Aug 6, 2026

In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn how clarity, community and disciplined execution helped fuel 45% year-over-year growth and why companies that simplify their message and create belonging are better positioned for long-term success.

In this episode, you'll learn:

• Why trust has become the biggest competitive advantage in direct selling
• How a single, focused message improves customer conversion and field execution
• Why community should be treated as a business strategy, not a company value