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Direct Approach with Wayne Moorehead

Mar 27, 2025

Join host Wayne Moorehead as Kirk Jowers, CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA’s global growth, he reveals strategies for innovation, building community and navigating direct selling’s future. Explore his insights on...


Mar 13, 2025

AI is no longer a future concept—it’s transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper, Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer...


Mar 10, 2025

In this BONUS episode, Stuart Johnson, CEO of Direct Selling News, unpacks the
biggest shifts shaping the industry. From AI disruption to the rise of gig economy
competition, Stuart shares expert insights on why some companies thrive while others
struggle. Discover the key growth markets, the pitfalls of recent pivots...